Empowering Women Entrepreneurship - The Story of MOISHI a Woman-Owned
In a world where gender equality is still an ongoing battle, as a female entrepreneur, starting and growing a successful business can often feel like an uphill battle. During this Women's History Month, which honours women's remarkable contributions and achievements, it's essential to celebrate those who have broken barriers and achieved their dreams despite the challenges they faced. One such inspiring figure is Carole Moawad, the Founder & CEO of MOISHI & Uchi, a Japanese Mochi ice cream brand and restaurant in the UAE.
In this blog post, we will reveal how Carole turned her sweet tooth into a recipe for success, MOISHI's success story, and most importantly, take away valuable lessons on entrepreneurship, perseverance, and believing in oneself. Let's begin!
Carole Moawad - A Modern Innovator
Carole Moawad the founder of MOISHI & Uchi was born and brought up in Lebanon, where she spent her childhood surrounded by love and family. Growing up, Carole developed a passion for food and a curious mind that led her to pursue a degree in chemistry. After completing her studies, Carole started her corporate journey with renowned multinational firms like PwC and Munich Re. While her corporate job provided stability and financial security, Carole's heart yearned for something more.
It was during a visit to Beirut that Carole tried the mochi ice creams for the first time ever at a Japanese restaurant, and instantly fell in love with everything about it, that’s when Carole's entrepreneurial spirit was ignited. She decided to launch her very own mochi ice cream cafe in the city, that would be the UAE’s first and little did she know that it would one day be the best Japanese confectionary brand in UAE.
The decision to quit her job and pursue her dreams was not an easy one for Carole. Despite the uncertainty and fear of stepping out of her comfort zone, Carole knew deep down that she couldn't ignore her passion any longer. And so, with her strong determination towards her goal, she made the bold decision to leave behind the corporate world and pursue her dream.
Sweet Journey Of MOISHI: The Best Japanese Confectionary Brand
We know how excited you are to hear about our journey and so are we to take you on a journey behind the scenes of MOISHI, your beloved Japanese confectionary brand.
In Dubai, the name MOISHI is renowned for the wonderful delight of Japanese mochi ice cream. OISHI, which means ‘delicious’ in Japanese and M for Mochi – MOISHI was born which means delicious Mochi, in 2016. Our story began with a simple idea to bring the unique flavours of Japanese mochi ice cream to the UAE. We started as a single store with a big dream. With Carole's unwavering dedication and a sprinkle of creativity, we quickly made a name for ourselves in the UAE. But our journey did not stop there, as the love for our delectable mochi ice cream grew on every occasion, so did MOISHI.
Whether you are looking for a refreshing treat, a decadent indulgence, or a fun snack, we have something special for everyone. Our collections include MOISHI Ice Cream, Mochi Delights, Gift Boxes, Mochi Truffles and many more to explore.
We expanded our reach, opening multiple stores across the UAE, spreading joy one scoop at a time. And it wasn't long before our sweet creations caught the attention of dessert lovers beyond our borders. Fast forward to today, MOISHI has made its presence not just in the UAE but also in countries like KSA and Egypt. As we reflect on our journey so far, we're filled with gratitude for the milestones we've achieved and the memories we've created.
A Message of Empowerment from Carole Moawad
To her fellow female entrepreneurs, Carole imparts a message of empowerment and resilience: "Don't be your own limitation, you are capable of achieving whatever you dream of and whenever you reach that dream, dream bigger, hard work, dedication and belief make any business succeed and any dream a reality"
Conclusion
As we celebrate the spirit of women entrepreneurship this Women's History Month, let us draw inspiration from Carole Moawad and her extraordinary journey with MOISHI. Let us embrace the power of dreams, the strength of perseverance, and the boundless potential that lies within each of us.
So, on this special month, visit MOISHI and celebrate the spirit of women’s entrepreneurship. Order now for your favourite MOISHI treats or visit MOISHI shops in Dubai. Experience the magic of Japanese by savouring the sweetness with MOISHI today!
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