"When it comes to brand loyalty, Carole Moawad, founder of Dubai-based M'OISHÎ, has set a new standard for fans of mochi ice cream around the world. For the uninitiated, mochi ice cream is a novelty Japanese dessert that wraps varied flavors of ice cream in a layer of mochi, a traditional Japanese sticky rice dough that is considered to be a symbol of good fortune- a concept that Moawad first tried during a vacation in Beirut, Lebanon, a few years back. Instantly, she became not just a good enough customer and a raving fan, but this also led her to become the founder of the first (and so far, the only) factory of the Japanese mochi ice cream concept in the UAE: M'OISHÎ." (Tamara Pupic; Entrepreneur Middle East)

"One of her goals at the moment is to take the brand worldwide to turn it into a Japanese cafe concept" (Sarah Garden; Bazaar MEA)